Ricardo Franco - Mercado Paralelo

Mercado Paralelo

Branding: Strategy, Naming, Visual Identity, Graphic Design, Wayfinding Design
Porto Alegre/RS — Brasil

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Copyright © 2021

Brasil Design Awards, 2022

Graphic Design / Brand Design — Silver

Mercado Paralelo emerged from the desire to create an alternative to the usual way of consuming and experiencing gastronomy. From this premise, the branding work explores the parallel concept within the imaginary of a "new point of view". In the visual, there is a break with the normative, "parallel lines" create a three-dimensional layout, like a parallel universe, bringing new worlds behind the basic concept. The project provokes a look from another angle; it brings a new concept to the city, but at the same time it nods to the past, referring to old markets that offered different options to the community all in one space. The place materializes in an old open-mall of the city, being now seen in a different way and with a new life, bringing several graphic interactions that transpose the audience to the central concept of the project.